Our Design Practices

Research & Inspiration

Understanding market trends and client needs through comprehensive research forms the foundation of our design process. We explore historical references, contemporary styles, and cultural influences to inform our creative direction.

Concept Creation

Transforming ideas into visual concepts involves sketching initial designs and exploring different possibilities. We develop multiple options to ensure the best solution emerges through iterative refinement.

Ideation Phase

Brainstorming creative solutions that balance aesthetics with functionality. We consider the target audience, brand identity, and practical requirements during this exploratory stage.

Sketching & Drawing

Creating detailed fashion illustrations that communicate design intent clearly. Our sketches include technical details, fabric suggestions, and construction notes.

Refinement & Revision

Polishing designs based on feedback and further consideration. We refine proportions, details, and overall composition to achieve the desired outcome.

Finalization

Preparing final design packages with comprehensive documentation. This includes production-ready sketches, material specifications, and style guides.

Technical Drawing

Precise technical illustrations that provide clear specifications for pattern makers and manufacturers. These drawings include measurements, seam lines, and construction details.

Color Theory Application

Strategic use of color palettes that enhance the design's appeal and align with brand identity. We consider seasonal trends and color psychology in our selections.

Fabric Visualization

Rendering different materials and textures to show how designs will look with various fabric choices. This helps clients visualize the final product accurately.